Analytics is the process of collecting and displaying website statistical data in a meaningful way.
It is an amazing way to get an insight into your customers behaviors when they are using your website.
For example:
- How many unique visitors are coming to your website.
- Where do these visitors click once they come to your website
- How much time do they spend on specific pages
- How many customers come to your website and leave after a quick look (bounce rate)
- Where do your customers come from, if they come from a google ads campaign… how many convert into paid customers
- and much more.
We integrate and set up Google Analytics software which will track all these statistics, and can give you periodic reports and recommendations based on the data collected.
This is an essential feature to running a successful website, and is commonly overlooked by amateur designers and do-it-yourself business owners.